Privacy Policy

Section 01

Information We Collect

We may collect the following types of personal information when you interact with our website or forms:

• Contact Information: Name, phone number, email address, and property address
• Service Information: Details about your property, project type, and service needs
• Communication Data: Messages, inquiries, and correspondence submitted through our forms or sent via SMS or email
• Device & Usage Data: IP address, browser type, pages visited, time spent on site, and referring URLs collected automatically via cookies and analytics tools
• Advertising Data: Data collected through Google Ads and Facebook/Meta Ads pixels, including ad interactions and conversion events

Section 02

How We Use Your Information

We use the information we collect to:

• Respond to your estimate requests and inquiries
• Schedule appointments and communicate about your project
• Send SMS text messages and emails related to your request or our services
• Follow up on submitted forms and provide customer support
• Improve our website, services, and marketing efforts
• Run and measure advertising campaigns on Google and Facebook/Meta
• Comply with legal obligations

Section 03

SMS Text Message Communications

Message frequency: Message frequency varies. You may receive messages related to your estimate request, appointment reminders, and follow-up communications.

Message and data rates may apply depending on your mobile carrier and plan.

To opt out: You may opt out of SMS communications at any time by replying STOP to any message we send. After opting out, you will receive a single confirmation message and no further SMS messages.

For help: Reply HELP to any message for assistance, or contact us directly.

We do not sell or share your phone number with third parties for their own marketing purposes. Your consent to receive SMS messages is not a condition of purchasing any service.

Section 04

Email Communications

By submitting your email address through our forms, you consent to receive email communications from Full Armor Land Services related to your inquiry and our services. You may opt out of marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

We will continue to send transactional emails related to your service requests even after opting out of marketing communications.

Section 05

Cookies, Tracking & Advertising

Our website uses cookies and similar tracking technologies to enhance your experience and measure the performance of our advertising campaigns.

Google Ads: We use Google Ads conversion tracking and remarketing. Google may use cookies to serve ads based on your prior visits to our website. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings.

Facebook/Meta Ads: We use the Meta Pixel to measure ad performance, create custom audiences, and run retargeting campaigns on Facebook and Instagram. Meta may collect data about your interactions with our website. You can manage your preferences at Facebook’s Ad Preferences.

Google Analytics: We use Google Analytics to understand how visitors interact with our website. This data is aggregated and anonymized. You can opt out using the Google Analytics Opt-out Browser Add-on.

Section 06

Third-Party CRM & Marketing Platform

We use HighLevel as our customer relationship management (CRM) and marketing automation platform. When you submit a form on our website, your information is transmitted to and stored within HighLevel’s platform. HighLevel processes your data on our behalf to facilitate communications, appointment scheduling, and follow-up workflows.

HighLevel’s privacy practices are governed by their own privacy policy. We encourage you to review it at gohighlevel.com/privacy-policy.

Section 07

How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party platforms (such as HighLevel, Google, and Meta) that assist us in operating our website and delivering our services
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of company assets
• With Your Consent: In any other circumstances with your explicit consent

Section 08

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, provide our services, comply with legal obligations, and resolve disputes. You may request deletion of your data at any time by contacting us.

Section 09

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of SMS and email marketing communications
• The right to opt out of targeted advertising

To exercise any of these rights, please contact us using the information below.

Section 10

Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it promptly.

Section 11

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will update the “Last updated” date at the top of this page when changes are made. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

Section 12

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: